Who we are: Senior Management Team

Read about our chief executive and other senior managers.
Caroline Selkirk, Chief Executive


Caroline Selkirk joined BAAF as Chief Executive at the end of 2014 from NHS Tayside where she held the position of Deputy Chief Executive.  As part of this role she was the Board lead on community planning, health and social care integration and the strategic lead for mental health.  As Deputy Chief Executive, she worked closely with the Scottish Government, MPs and MSPS as well as local authorities and other stakeholders. 

Previous to this Caroline was Assistant Director of Acute Planning which included the role of Child Health Commissioner and between 2003 until 2011 she also took on the role of Director of Change and Innovation for the Health Board.  During this time, she co-authored the children and young people section of the national report “Building a Health Service Fit for the Future” and chaired the National Specialist Children’s Services Implementation Group which saw significant funding invested in specialist children's services across Scotland. Caroline also chaired the Scottish CAMHS Steering Group who were instrumental in the agreement of the Scottish CAMHS waiting times target and a significant increase in the number of staff employed in specialist CAMHs services in Scotland.

Director BAAF England - Alan Wood

Alan trained as a Social Worker and Child Therapist, and has worked with Looked After Children and their Carers for over 20 years. Before joining BAAF Alan worked as a Senior Practitioner and Manager (child protection; children in need; fostering and adoption teams) within Children’s Services Departments in Staffordshire and London; as a Child therapist within the private sector; as Head of Service for the NSPCC in the North West region; as an Agency Decision Maker and Fostering Operational lead in the private sector and as a Fostering Panel Advisor within the Statutory sector. Alan and his partner are also Foster Carers, looking after 2 teenage boys on a long term basis. BAAF Central England

Project Programme Director - Jeffrey ColemanJeffrey joined BAAF as Southern England Director in 1999. Before that he had worked for the Royal Borough of Kensington and Chelsea. Qualifying as a social worker in 1977, he built up considerable experience of work with children and families as a practitioner and manager in the north Kensington area. He has always been a strong campaigner for the needs and value of social work as a profession. Jeffrey lives in west London with his wife and young daughter.
Director, BAAF Scotland - Barbara Hudson

Barbara qualified as a social worker in the '70s and her experience includes working as a field social worker and family placement worker in an inner-city area of Leeds. Her management experience includes managing staff in family centres fieldwork teams and residential units as well as family placement services. Since leaving local authority work in Bradford to join BAAF, Barbara has provided training and consultancy to a range of staff and carers across Scotland and Northern Ireland. As a member of the Adoption Policy Review Group and the Inspection team for Adoption Services in Northern Ireland she has made a significant contribution to developing these services. Barbara has also worked with other agencies to develop materials for improving the educational outcomes of looked after children and regularly offers consultancy and training to teams in residential units and to foster carers. BAAF Scotland

Director of Fundraising and External Communications - Diane Gault

Diane Gault came to BAAF from the Enterprise Education Trust, a national youth education charity, where she was Director of Business Development and managed a team of Business Development managers working across trusts, foundations, companies and major donors. Prior to this she worked for St Giles Trust for five years as Head of Fundraising and Communications, taking the charity from a local homeless charity to a national organization working with a range of socially excluded people. Diane previously worked for the Royal Hospital for Neuro-Disability, Prisoners’ Advice Service, Mansfield Settlement and Weatheralls. Diane is also a Trustee of the Prisoners’ Advice Service.

Director of Publications - Shaila Shah

Shaila is BAAF's Director of Publications with responsibility for commissioning, managing, delivering and marketing BAAF's publications and periodicals programme. She comes from a journalism and publishing background and has worked with BAAF for 13 years, heading a team of 11 editorial, sales and marketing staff. BAAF Bookshop

Director of Policy, Research & Development - Dr John Simmonds OBE

John is a qualified social worker and until his appointment at BAAF was the Programme Coordinator for social work programmes at Goldsmiths College, University of London. He has been involved in consultancy and training to social workers and social work organisations throughout his career. He has published many articles and chapters in books and was the co-editor of 'Direct Work with Children' published by BAAF/Batsford in 1988. He is the adoptive father of two children.

Director of Finance & Administration - George Wood

George is a Chartered Accountant (CA) with blue-chip private sector experience as well as five years in the not for profit sector (as Finance Director or equivalent). He has a broad experience including IT, project management, consultancy, governance and audit. George joined BAAF in March 2001 and is currently responsible for finance, IT and facilities.

Director, BAAF Cymru - Wendy KeidanWendy Keidan qualified as a social worker in January 1988. She spent four years working in the Children and Families division in St Helens, Merseyside before moving to Cheshire to pursue her professional interest in Adoption and Fostering. This interest and passion in working to provide services for vulnerable children unable to live with their birth families, resulted in a move to South Wales where she lead and developed the Fostering and Adoption team in Newport. The work of this team also encompassed remand fostering, supported lodgings and kinship care. In 2002, Wendy joined Pathway Care, an Independent Fostering Agency, as the Regional Manager for SE Wales. Wendy spent eight years at Pathway Care, latterly as the Director of Practice, Wales, where she had strategic responsibility for leading on the quality of service delivery for over 300 children and young people placed with the Agency. BAAF Cymru
Director of Child Placement - Sue Brunton
Director of BAAF Northern Ireland - Priscilla McLoughlin

Priscilla McLoughlin qualified as a social worker in 1986 and has worked in a variety of posts within statutory agencies across NI at both a social worker and manager. Within the legacy trusts to the Northern Health and Social Care Trust she was employed initially as a family placement team leader and later, as Adoption Development Officer. Most recently, Priscilla held the post of Adoption Services Manager within the NHSCT. This role involved responsibility for the development of adoption services and practice throughout the NHSCT, management responsibility for the Trust’s adoption support and inter-country adoption services, professional advisor to the adoption panel, responsibility for compiling the annual adoption panel report, chairing linking meetings in respect of children requiring adoptive and dual-approved carers and providing specialist reports and verbal evidence to courts on complex adoption cases. Priscilla was a member a regional working party responsible for reviewing adoption policies and procedures in 2010. Priscilla is the RQIA registered manager of BAAF (NI) as a voluntary adoption agency and has responsibility for the Adoption Regional Information System (ARIS). 

BAAF Northern Ireland